When Genevieve’s father had a heart attack and was on bed rest she took a leave of absence from her full time job to help take care of him. Her mission became finding a way to make healthy versions of his favorite foods. She decided to try her hand at homemade granola to replace the sugary cereal he ate throughout the day. The granola was an instant hit! Her new creation marked the beginning of a start-up company that helps people make healthier choices.